Pinterest or Instagram: Which One Is a Better Bet for Your Brand

Since the past year and a half, we have seen a stark shift in social media. The fact that social media has slowly moved away from the strict confines of text posts to something more visual is pretty evident. Users are now sharing images and videos with one another like never before. Even businesses have been showing keen interest in promoting their brands through ‘visual’ social media platforms like Pinterest and Instagram.

Both of these platforms (Pinterest and Instagram) offer new and innovative ways to connect to your fans and potential customers. But do you really need to focus on both in order to build brand awareness? In the battle of Instagram vs. Pinterest, which one is a better fit for your brand?

2 Reasons to choose Pinterest

• The “Group Board” Factor: Group boards are not only a great way to organize ideas and bring people together, but they can also have real tangible benefits for your brand and business. If users select to “follow all” of any contributor’s boards, then they will be added as followers to a group board you are part of. The amount of exposure and visibility you get through group boards will increase the number of followers at a faster rate, thereby raising awareness of your brand among potential customers.
• Run Contests and strengthen relationship with customers: The latest web marketing strategy on the block, running contests on Pinterest is a great way to increase your brand’s awareness and strengthen relationship with both new and existing customers.

2 Reasons to choose Instagram

• Consumer feedback: It is always great to receive feedbacks from your consumers on what they like and don’t, as commenting on photos tends to be more popular on Instagram than on Pinterest. Feedback’s will allow you to get a firm understanding of how your products are faring in the market and what can be done to boost your sales further.
• A bit more casual yet effective interaction: Businesses often upload pictures of employees, internal events, office work culture, etc., on Instagram. Ok, so how does it help my business? Well, though this might seem a casual form of interaction, but that’s what Instagram is all about – strengthening personal relationship and building loyalty with your customers.

The Verdict:

Both are winners in their own right. Instagram and Pinterest, share a common philosophy – to build brand awareness. So why not utilize both the platforms as a part of your web marketing strategy? Some consumers may not be on Pinterest, but are on Instagram (and vice-versa) and you don’t want to miss out on reaching each and every one of them, isn’t it?

How well have you used Pinterest and Instagram for raising your brand’s awareness? Are they an integral part of your web marketing strategy? Share your thoughts.